Instagram Ads vs Google Search
Head-to-head performance comparison for Technology ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Instagram Ads
1.37%
Google Search
2.64%
Cost Per Click (CPC)Winner: Instagram Ads
Instagram Ads
$3.39
Google Search
$5.53
Cost Per Mille (CPM)Winner: Instagram Ads
Instagram Ads
$17.28
Google Search
$52.15
Cost Per Acquisition (CPA)Winner: Instagram Ads
Instagram Ads
$343.47
Google Search
$894.55
Conversion Rate (CVR)Winner: Instagram Ads
Instagram Ads
0.99%
Google Search
0.62%