TikTok Ads vs Google Search
Head-to-head performance comparison for Technology ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
TikTok Ads
1.86%
Google Search
2.64%
Cost Per Click (CPC)Winner: TikTok Ads
TikTok Ads
$1.83
Google Search
$5.53
Cost Per Mille (CPM)Winner: TikTok Ads
TikTok Ads
$17.37
Google Search
$52.15
Cost Per Acquisition (CPA)Winner: TikTok Ads
TikTok Ads
$132.88
Google Search
$894.55
Conversion Rate (CVR)Winner: TikTok Ads
TikTok Ads
1.38%
Google Search
0.62%