Facebook Ads vs Google Search
Head-to-head performance comparison for Travel & Hospitality ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Facebook Ads
1.76%
Google Search
3.55%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$0.88
Google Search
$1.69
Cost Per Mille (CPM)Winner: Facebook Ads
Facebook Ads
$7.49
Google Search
$18.8
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$26.42
Google Search
$83.94
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
3.32%
Google Search
2.02%