Facebook Ads vs Instagram Ads
Head-to-head performance comparison for Travel & Hospitality ads in 2025.
Click-Through Rate (CTR)Winner: Instagram Ads
Facebook Ads
1.76%
Instagram Ads
1.89%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$0.88
Instagram Ads
$1.05
Cost Per Mille (CPM)Winner: Instagram Ads
Facebook Ads
$7.49
Instagram Ads
$6.3
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$26.42
Instagram Ads
$32.78
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
3.32%
Instagram Ads
3.19%