Instagram Ads vs Google Search
Head-to-head performance comparison for Travel & Hospitality ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
Instagram Ads
1.89%
Google Search
3.55%
Cost Per Click (CPC)Winner: Instagram Ads
Instagram Ads
$1.05
Google Search
$1.69
Cost Per Mille (CPM)Winner: Instagram Ads
Instagram Ads
$6.3
Google Search
$18.8
Cost Per Acquisition (CPA)Winner: Instagram Ads
Instagram Ads
$32.78
Google Search
$83.94
Conversion Rate (CVR)Winner: Instagram Ads
Instagram Ads
3.19%
Google Search
2.02%