TikTok Ads vs Google Search
Head-to-head performance comparison for Travel & Hospitality ads in 2025.
Click-Through Rate (CTR)Winner: Google Search
TikTok Ads
1.94%
Google Search
3.55%
Cost Per Click (CPC)Winner: TikTok Ads
TikTok Ads
$0.5
Google Search
$1.69
Cost Per Mille (CPM)Winner: TikTok Ads
TikTok Ads
$5.22
Google Search
$18.8
Cost Per Acquisition (CPA)Winner: TikTok Ads
TikTok Ads
$8.32
Google Search
$83.94
Conversion Rate (CVR)Winner: TikTok Ads
TikTok Ads
6.07%
Google Search
2.02%