2025 Beauty & Skincare Ad Benchmarks

The complete performance guide for Beauty & Skincare marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement

Google Search

Average CTR: 5.31%

Most Cost-Effective

TikTok Ads

Average CPC: $0.59

Creative Health

Are your Beauty & Skincare ads beating these benchmarks?

Platform Comparison Matrix

Platform	CTR (Avg)	CPC (Avg)	CPM (Avg)	CVR (Avg)	CPA (Avg)
Facebook Ads	1.96%	$0.89	$10.33	3.91%	$22.75
Instagram Ads	1.99%	$1.26	$10.10	2.52%	$50.10
TikTok Ads	2.36%	$0.59	$5.42	4.13%	$14.22
Google Search	5.31%	$2.04	$20.28	1.45%	$140.06
LinkedIn Ads	0.81%	$3.42	$25.17	0.93%	$366.80

Deep Dive by Platform

Facebook Ads

Detailed Beauty & Skincare performance data

Instagram Ads

Detailed Beauty & Skincare performance data

TikTok Ads

Detailed Beauty & Skincare performance data

Google Search

Detailed Beauty & Skincare performance data

LinkedIn Ads

Detailed Beauty & Skincare performance data