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2025 Beauty & Skincare Ad Benchmarks

The complete performance guide for Beauty & Skincare marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement
Google Search

Average CTR: 5.31%

Most Cost-Effective
TikTok Ads

Average CPC: $0.59

Creative Health

Are your Beauty & Skincare ads beating these benchmarks?

Platform Comparison Matrix

PlatformCTR (Avg)CPC (Avg)CPM (Avg)CVR (Avg)CPA (Avg)
Facebook Ads1.96%$0.89$10.333.91%$22.75
Instagram Ads1.99%$1.26$10.102.52%$50.10
TikTok Ads2.36%$0.59$5.424.13%$14.22
Google Search5.31%$2.04$20.281.45%$140.06
LinkedIn Ads0.81%$3.42$25.170.93%$366.80

Deep Dive by Platform

Facebook Ads
Detailed Beauty & Skincare performance data
Instagram Ads
Detailed Beauty & Skincare performance data
TikTok Ads
Detailed Beauty & Skincare performance data
Google Search
Detailed Beauty & Skincare performance data
LinkedIn Ads
Detailed Beauty & Skincare performance data