Beauty & Skincare TikTok Ads Cost Per Click (CPC) Benchmark

Cost Per Click (CPC) directly impacts the efficiency of your traffic acquisition. A lower CPC means you can drive more visitors to your site for the same budget. It is influenced by your bid strategy, audience competition, and the relevance of your ad (often signaled by CTR).

• Improve Ad Relevance: Platforms charge less for ads that users engage with. boosting your CTR often leads to a direct decrease in CPC.
• Broaden Your Audience: Hyper-targeted audiences often come with a premium price tag. Testing broader interests or lookalike audiences can uncover pockets of cheaper inventory.
• Test New Creative Formats: Newer ad formats (like Reels or specific interactive ads) often have lower competition and lower CPCs than established feed placements.

CPC costs have been steadily rising across major platforms due to increased advertiser density. efficient creative testing is now the primary lever for keeping traffic costs sustainable.