Facebook Ads vs Instagram Ads
Head-to-head performance comparison for Beauty & Skincare ads in 2025.
Click-Through Rate (CTR)Winner: Instagram Ads
Facebook Ads
1.96%
Instagram Ads
1.99%
Cost Per Click (CPC)Winner: Facebook Ads
Facebook Ads
$0.89
Instagram Ads
$1.26
Cost Per Mille (CPM)Winner: Instagram Ads
Facebook Ads
$10.33
Instagram Ads
$10.1
Cost Per Acquisition (CPA)Winner: Facebook Ads
Facebook Ads
$22.75
Instagram Ads
$50.1
Conversion Rate (CVR)Winner: Facebook Ads
Facebook Ads
3.91%
Instagram Ads
2.52%