Ad Copy Examples That Convert
Explore top-performing hooks and frameworks. Use them to power your next test.
I tried 15 different concealers before I found this one. It doesn't cake, it actually heals your skin while you wear it. ✅ Non-comedogenic ✅ 24h wear ✅ Dermatologist approved Get 20% off your first order today!
Why it works: High-scoring hook that addresses a specific pain point (hiding acne) immediately. Uses social proof ('I tried 15...') and clear bullet points for readability on mobile.
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Why it works: Strong fear-based hook ('leaking revenue') combined with a clear solution. The 'No credit card required' risk reversal at the end is crucial for conversion.
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Why it works: Uses the 'The last X you'll ever buy' framework to imply durability and quality. The 'Sweat Test' guarantee removes the fear of buying clothes online.
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Why it works: Timely hook related to current economic conditions (inflation). Offers a 'Lead Magnet' (free report) which typically has higher CTR than direct asks.