2025 Education Ad Benchmarks

The complete performance guide for Education marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement

Google Search

Average CTR: 2.64%

Most Cost-Effective

TikTok Ads

Average CPC: $0.95

Creative Health

Are your Education ads beating these benchmarks?

Platform Comparison Matrix

Platform	CTR (Avg)	CPC (Avg)	CPM (Avg)	CVR (Avg)	CPA (Avg)
Facebook Ads	0.98%	$2.14	$12.94	1.56%	$137.12
Instagram Ads	1.04%	$2.37	$11.72	1.09%	$217.12
TikTok Ads	1.65%	$0.95	$10.90	2.59%	$36.54
Google Search	2.64%	$2.79	$29.20	1.28%	$217.95
LinkedIn Ads	0.52%	$5.85	$33.74	0.45%	$1289.67

Deep Dive by Platform

Facebook Ads

Detailed Education performance data

Instagram Ads

Detailed Education performance data

TikTok Ads

Detailed Education performance data

Google Search

Detailed Education performance data

LinkedIn Ads

Detailed Education performance data