Facebook Ads Cost Per Click (CPC) Benchmark (2026)

2026 Facebook Ads Cost Per Click (CPC) benchmark: Avg $2.10 (P25 $1.47 / P75 $2.94).

Updated: Q4 2024 - Q1 2025Currency: USDRegion: Global (US bias)

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By-Industry Benchmarks

High is worse

Industry	P25	Avg	P75	Confidence
Fashion & Apparel	$0.55	$0.78	$1.10	Limited
B2B SaaS	$2.64	$3.77	$5.27	Limited
Finance & Insurance	$3.52	$5.02	$7.03	Limited

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Data sources: Aggregated from industry reports and user contributions.

Sample size varies by industry. Confidence labels are based on sample size thresholds.

Time window: Q4 2024 - Q1 2025. Currency: USD. Region: Global (US bias).