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Instagram Ads vs TikTok Ads

Head-to-head performance comparison for Fashion & Apparel ads in 2025.

Click-Through Rate (CTR)Winner: TikTok Ads
Instagram Ads
1.37%
TikTok Ads
2.63%
Cost Per Click (CPC)Winner: TikTok Ads
Instagram Ads
$0.82
TikTok Ads
$0.55
Cost Per Mille (CPM)Winner: TikTok Ads
Instagram Ads
$6.37
TikTok Ads
$4.9
Cost Per Acquisition (CPA)Winner: TikTok Ads
Instagram Ads
$23.78
TikTok Ads
$10.06
Conversion Rate (CVR)Winner: TikTok Ads
Instagram Ads
3.43%
TikTok Ads
5.43%

Want to beat these benchmarks?

Whether you choose Instagram Ads or TikTok Ads, success comes down to creative quality. Grade your ads for free.