Fashion & Apparel Facebook Ads Conversion Rate (CVR) Benchmark (2025)
The definitive reference for Conversion Rate (CVR) performance in the Fashion & Apparel sector on Facebook Ads.
Conversion Rate (CVR) Distribution
Based on aggregated ad campaign data for Q4 2024 - Q1 2025.
Bottom 25%
2.45%
AVG
Industry Average
3.5%
Top 25%
4.9%
Analysis & Insights
For Fashion & Apparel brands advertising on Facebook Ads, a Conversion Rate (CVR) of 3.5% is considered the baseline for success in 2025. This data reflects the intense competition in the feed and the need for high-quality creative.
The Conversion Rate (CVR) in the Fashion & Apparel sector on Facebook Ads tends to be This is 71.6% better than the overall industry average for Conversion Rate (CVR).
What does this mean for your campaigns?
If your Conversion Rate (CVR) is currently below 2.45%, it is a strong signal that your ads are failing to resonate with the target audience. This is often caused by:
- Creative Fatigue: Users have seen your ad too many times.
- Weak Hooks: The first 3 seconds (video) or headline (image) isn't stopping the scroll.
- Relevance Score: Facebook Ads's algorithm deems your content irrelevant to your targeting set.