Finance & Insurance TikTok Ads Conversion Rate (CVR) Benchmark (2025)
The definitive reference for Conversion Rate (CVR) performance in the Finance & Insurance sector on TikTok Ads.
Conversion Rate (CVR) Distribution
Based on aggregated ad campaign data for Q4 2024 - Q1 2025.
Bottom 25%
0.79%
AVG
Industry Average
1.13%
Top 25%
1.58%
Analysis & Insights
For Finance & Insurance brands advertising on TikTok Ads, a Conversion Rate (CVR) of 1.13% is considered the baseline for success in 2025. This data reflects the intense competition in the feed and the need for high-quality creative.
The Conversion Rate (CVR) in the Finance & Insurance sector on TikTok Ads tends to be This is 44.6% worse than the overall industry average for Conversion Rate (CVR).
What does this mean for your campaigns?
If your Conversion Rate (CVR) is currently below 0.79%, it is a strong signal that your ads are failing to resonate with the target audience. This is often caused by:
- Creative Fatigue: Users have seen your ad too many times.
- Weak Hooks: The first 3 seconds (video) or headline (image) isn't stopping the scroll.
- Relevance Score: TikTok Ads's algorithm deems your content irrelevant to your targeting set.