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2025 Food & Beverage Ad Benchmarks

The complete performance guide for Food & Beverage marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement
Google Search

Average CTR: 4.79%

Most Cost-Effective
TikTok Ads

Average CPC: $0.42

Creative Health

Are your Food & Beverage ads beating these benchmarks?

Platform Comparison Matrix

PlatformCTR (Avg)CPC (Avg)CPM (Avg)CVR (Avg)CPA (Avg)
Facebook Ads2.19%$0.69$7.503.70%$18.66
Instagram Ads2.38%$0.73$4.934.62%$15.86
TikTok Ads2.36%$0.42$4.996.76%$6.20
Google Search4.79%$1.18$15.462.71%$43.46
LinkedIn Ads0.66%$2.45$19.131.03%$237.16

Deep Dive by Platform

Facebook Ads
Detailed Food & Beverage performance data
Instagram Ads
Detailed Food & Beverage performance data
TikTok Ads
Detailed Food & Beverage performance data
Google Search
Detailed Food & Beverage performance data
LinkedIn Ads
Detailed Food & Beverage performance data