Food & Beverage Google Search Conversion Rate (CVR) Benchmark (2025)
The definitive reference for Conversion Rate (CVR) performance in the Food & Beverage sector on Google Search.
Conversion Rate (CVR) Distribution
Based on aggregated ad campaign data for Q4 2024 - Q1 2025.
Bottom 25%
1.89%
AVG
Industry Average
2.71%
Top 25%
3.79%
Analysis & Insights
For Food & Beverage brands advertising on Google Search, a Conversion Rate (CVR) of 2.71% is considered the baseline for success in 2025. This data reflects the intense competition in the feed and the need for high-quality creative.
The Conversion Rate (CVR) in the Food & Beverage sector on Google Search tends to be This is 32.9% better than the overall industry average for Conversion Rate (CVR).
What does this mean for your campaigns?
If your Conversion Rate (CVR) is currently below 1.89%, it is a strong signal that your ads are failing to resonate with the target audience. This is often caused by:
- Creative Fatigue: Users have seen your ad too many times.
- Weak Hooks: The first 3 seconds (video) or headline (image) isn't stopping the scroll.
- Relevance Score: Google Search's algorithm deems your content irrelevant to your targeting set.