Google Search Cost Per Click (CPC) Benchmark (2026)

2026 Google Search Cost Per Click (CPC) benchmark: Avg $3.35 (P25 $2.35 / P75 $4.70).

Updated: Q4 2024 - Q1 2025Currency: USDRegion: Global (US bias)

Diagnose your CPC

By-Industry Benchmarks

High is worse

Industry	P25	Avg	P75	Confidence
B2B SaaS	$3.60	$5.14	$7.19	Limited
Finance & Insurance	$5.01	$7.15	$10.01	Limited
Legal Services	$6.43	$9.18	$12.85	Limited

Related Tools

Grader

Improve your Cost Per Click (CPC) with better hooks and offers.

Swipe File

See top-performing ads by platform and framework.

Data sources: Aggregated from industry reports and user contributions.

Sample size varies by industry. Confidence labels are based on sample size thresholds.

Time window: Q4 2024 - Q1 2025. Currency: USD. Region: Global (US bias).