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2025 Home Improvement Ad Benchmarks

The complete performance guide for Home Improvement marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement
Google Search

Average CTR: 2.92%

Most Cost-Effective
TikTok Ads

Average CPC: $0.90

Creative Health

Are your Home Improvement ads beating these benchmarks?

Platform Comparison Matrix

PlatformCTR (Avg)CPC (Avg)CPM (Avg)CVR (Avg)CPA (Avg)
Facebook Ads1.56%$1.51$12.061.62%$93.34
Instagram Ads1.57%$1.54$13.761.73%$88.78
TikTok Ads2.17%$0.90$7.373.41%$26.29
Google Search2.92%$2.47$22.261.11%$223.02
LinkedIn Ads0.47%$5.47$33.990.57%$960.29

Deep Dive by Platform

Facebook Ads
Detailed Home Improvement performance data
Instagram Ads
Detailed Home Improvement performance data
TikTok Ads
Detailed Home Improvement performance data
Google Search
Detailed Home Improvement performance data
LinkedIn Ads
Detailed Home Improvement performance data