Instagram Ads Click-Through Rate (CTR) Benchmark (2026)

2026 Instagram Ads Click-Through Rate (CTR) benchmark: Avg 1.46% (P25 1.02% / P75 2.04%).

Updated: Q4 2024 - Q1 2025Currency: USDRegion: Global (US bias)

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By-Industry Benchmarks

High is better

Industry	P25	Avg	P75	Confidence
Beauty & Skincare	1.39%	1.99%	2.79%	Limited
Fashion & Apparel	0.96%	1.37%	1.92%	Limited
Health & Fitness	0.75%	1.07%	1.50%	Limited

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Data sources: Aggregated from industry reports and user contributions.

Sample size varies by industry. Confidence labels are based on sample size thresholds.

Time window: Q4 2024 - Q1 2025. Currency: USD. Region: Global (US bias).