2025 Legal Services Ad Benchmarks

The complete performance guide for Legal Services marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement

Google Search

Average CTR: 1.56%

Most Cost-Effective

TikTok Ads

Average CPC: $3.53

Creative Health

Are your Legal Services ads beating these benchmarks?

Platform Comparison Matrix

Platform	CTR (Avg)	CPC (Avg)	CPM (Avg)	CVR (Avg)	CPA (Avg)
Facebook Ads	0.48%	$5.50	$35.31	0.46%	$1201.44
Instagram Ads	0.57%	$6.71	$34.32	0.40%	$1677.56
TikTok Ads	0.75%	$3.53	$35.82	0.98%	$360.28
Google Search	1.56%	$9.18	$100.51	0.35%	$2643.84
LinkedIn Ads	0.29%	$16.46	$152.31	0.21%	$7763.29

Deep Dive by Platform

Facebook Ads

Detailed Legal Services performance data

Instagram Ads

Detailed Legal Services performance data

TikTok Ads

Detailed Legal Services performance data

Google Search

Detailed Legal Services performance data

LinkedIn Ads

Detailed Legal Services performance data