TikTok Ads Cost Per Mille (CPM) Benchmark (2026)

2026 TikTok Ads Cost Per Mille (CPM) benchmark: Avg $12.11 (P25 $8.48 / P75 $16.95).

Updated: Q4 2024 - Q1 2025Currency: USDRegion: Global (US bias)

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By-Industry Benchmarks

High is worse

Industry	P25	Avg	P75	Confidence
Beauty & Skincare	$3.79	$5.42	$7.58	Limited
Fashion & Apparel	$3.43	$4.90	$6.86	Limited
Entertainment	$3.21	$4.59	$6.43	Limited

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Data sources: Aggregated from industry reports and user contributions.

Sample size varies by industry. Confidence labels are based on sample size thresholds.

Time window: Q4 2024 - Q1 2025. Currency: USD. Region: Global (US bias).