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2025 Travel & Hospitality Ad Benchmarks

The complete performance guide for Travel & Hospitality marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement
Google Search

Average CTR: 3.55%

Most Cost-Effective
TikTok Ads

Average CPC: $0.50

Creative Health

Are your Travel & Hospitality ads beating these benchmarks?

Platform Comparison Matrix

PlatformCTR (Avg)CPC (Avg)CPM (Avg)CVR (Avg)CPA (Avg)
Facebook Ads1.76%$0.88$7.493.32%$26.42
Instagram Ads1.89%$1.05$6.303.19%$32.78
TikTok Ads1.94%$0.50$5.226.07%$8.32
Google Search3.55%$1.69$18.802.02%$83.94
LinkedIn Ads0.67%$3.70$27.090.87%$423.94

Deep Dive by Platform

Facebook Ads
Detailed Travel & Hospitality performance data
Instagram Ads
Detailed Travel & Hospitality performance data
TikTok Ads
Detailed Travel & Hospitality performance data
Google Search
Detailed Travel & Hospitality performance data
LinkedIn Ads
Detailed Travel & Hospitality performance data