Beauty & Skincare TikTok Ads Conversion Rate (CVR) Benchmark

Conversion Rate (CVR) measures the percentage of clicks that result in a purchase or lead. It validates the quality of the traffic you are driving and the effectiveness of your landing page/offer. High CVR creates a buffer against rising ad costs.

• Improve Site Speed: Every second of load time drops conversion rates significantly. Optimize images and scripts to ensure instant loading.
• Social Proof: Add reviews, testimonials, and trust badges to your landing pages to build confidence immediately for new visitors.
• Clear Call-to-Action (CTA): Make the next step obvious. Use sticky patterns for 'Add to Cart' buttons on mobile to keep the CTA always in view.

Shoppers in 2025 expect frictionless experiences. One-click checkouts and mobile-first designs are no longer optional—they are the baseline for an acceptable CVR.