Real Estate Instagram Ads Cost Per Acquisition (CPA) Benchmark

Cost Per Acquisition (CPA) is the ultimate measure of bottom-line success for performance marketers. It tells you exactly how much you spend to get a paying customer. All other metrics (CTR, CPC) are leading indicators for CPA.

• Optimize Landing Pages: A great ad coupled with a slow or confusing landing page will kill your CPA. Ensure your post-click experience is mobile-optimized and congruent with the ad.
• Offer Testing: Sometimes the creative is fine, but the offer isn't compelling. distinct offers (discounts, bundles, guarantees) can drastically change conversion rates and lower CPA.
• Simplifying the Funnel: Reduce friction in the checkout process. Fewer clicks between the ad and the purchase often results in a lower CPA.

With privacy changes making tracking harder, signal loss has made CPA harder to optimize purely via algorithm. First-party data and robust creative testing are now essential to maintain healthy CPAs.