Real Estate Instagram Ads Click-Through Rate (CTR) Benchmark

Click-Through Rate (CTR) is the primary indicator of your creative's ability to stop the scroll. A high CTR means your hook is compelling and your message resonates with the target audience. In 2025, algorithms heavily favor high-CTR ads, rewarding them with lower CPMs and broader reach.

• Test High-Contrast Visuals: Use bright, contrasting colors that stand out in the feed. Avoid blending in with the platform's native UI colors.
• Refine Your Hook: The first 3 seconds of a video or the headline of an image are critical. Test questions, surprising statements, or direct benefits to grab attention immediately.
• Match Creative to Audience: Ensure your visual style matches the aesthetic preferences of your target demographic. User-Generated Content (UGC) often performs better for younger audiences, while polished studio shots may work better for luxury items.

As attention spans continue to shorten, the 'stopping power' of ads has become the most valuable currency. Platforms like TikTok and Reels have trained users to swipe away instantly, making CTR a harder metric to sustain than in previous years.