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2025 Real Estate Ad Benchmarks

The complete performance guide for Real Estate marketers. Compare CTR, CPC, and conversion data across Facebook, Instagram, TikTok, Google, and LinkedIn.

Highest Engagement
Google Search

Average CTR: 2.10%

Most Cost-Effective
TikTok Ads

Average CPC: $1.80

Creative Health

Are your Real Estate ads beating these benchmarks?

Platform Comparison Matrix

PlatformCTR (Avg)CPC (Avg)CPM (Avg)CVR (Avg)CPA (Avg)
Facebook Ads0.90%$2.90$22.480.99%$291.87
Instagram Ads1.09%$2.83$20.231.22%$232.98
TikTok Ads1.43%$1.80$15.741.52%$118.44
Google Search2.10%$3.67$48.960.95%$387.94
LinkedIn Ads0.36%$8.22$66.680.39%$2118.83

Deep Dive by Platform

Facebook Ads
Detailed Real Estate performance data
Instagram Ads
Detailed Real Estate performance data
TikTok Ads
Detailed Real Estate performance data
Google Search
Detailed Real Estate performance data
LinkedIn Ads
Detailed Real Estate performance data